Ads that play on or run next to YouTube videos can help you connect with potential customers in a unique and memorable way. You can be personal, share your expertise with the world, or put the camera on yourself and explain how your product or service can benefit your audience.

Reach your customers on YouTube by topics, keywords, or demographics, like 'women under 35.'

Find out if you're reaching the right audience. Check your Google Ads account to track views, costs, and budget details. Visit the ``Analytics`` tab in your YouTube account to learn more about your viewers. For example, you can see which videos your customers are watching and for how long.