Smart Goals

We first create a winning strategy to establish objectives and goals. Without goals, there is no way to measure success and return on investment (ROI). Each of our goals are:

• Specific
• Measurable
• Attainable
• Relevant
• Time-bound

Learn About The Audience

Knowing the audience and what they are interested in is the key. It’s critical if you wish to convert social media followers into customers for your business.
When it comes to targeting a specific audience which is more likely to be customers, Hike Digital Marketing focuses on:

• Age
• Location
• Average income
• Typical job title or industry
• Interests
• Etc.

Know Your Competition

Hike Digital Marketing conducts a competitive analysis which allows us to understand who the competition is and what they’re doing well (and not so well). It also helps in getting A good sense of what’s expected in A specific industry, which will help to set accurate social media targets.

Social Media Audits

In our Social Media audits, we find answers to the following:

• What’s working, and what’s not?
• Who is engaging with your?
• Which networks does your target audience use?
• How does your social media presence compare to the competition?

Social Media Content Calendar

Sharing great content is essential, of course, but it’s equally important to have a plan in place for when you’ll share content to get the maximum impact. Hike Digital Marketing creates an accurate content calendar that lists the dates and times at which we will publish types of content on each channel. It’s the perfect place to plan all of the social media activities.

Evaluate & Adjust The Strategy

Hike Digital Marketing always evaluates the strategies to check if they are working as planned. Social Media is a very dynamic advertising platform, as a result, we adjust the strategies as and when required to drive the optimum results.