Aligning Content with Search Intent

“Search intent” also called “User Intent” is the purpose behind every search query. Understanding and satisfying user intent is Google’s top priority. Pages that rank on top of the first page of Google have all passed Google’s litmus test on search intent. Hike digital marketing optimizes web pages in a way that they pass every Google test.

Effective Title Tag and Meta Description

Web page title and meta description are two of the most important aspects of search engine optimization. Let’s cover title tags first.

Title Tags: Title tags are clickable headlines that appear in search results and are extremely critical from an SEO perspective.
According to Google, Titles play a very important role in giving users a quick insight into the content of a result and why it’s relevant to their query.

Meta Descriptions: A meta description is a brief summary of a web page which is shown underneath the title tag. Meta descriptions do not directly impact search rankings, but they can influence click-through rates.

Optimizing Images

Images play a very important role in improving the user experience on your website. Optimizing the images on a website can contribute to overall SEO and boost organic traffic.

Optimizing Page Speed

Improving webpage loading time by just 0.1s can boost conversion rates by 8%. If a website takes a long time to load, there is going to be a lot of frustrated users, also website ranking will eventually drop. Hike Digital Marketing guarantees you the lowest webpage loading time which is less than 3 seconds. Check your website loading time here for free.

Using Internal Linking

Internal links are highly important as they establish an information hierarchy for a website and also help Google get a deeper understanding of the content on your page. Internal links can significantly boost website ranking on search engines when used the right way.

Improving User Experience on Website

Google keeps a close eye on how users behave with your content. As such, user experience is one of the key factors in improving your search rankings or SEO.

Here is what we do to make to make sure users have a great experience on our client websites:

• Making content visually appealing
• Using subheadings
• Avoid using intrusive pop ups
• white space

URL Optimization

URL structure is an often overlooked aspect of SEO. A good URL structure provides both users and search engines with an idea of what the destination page is all about. Hike Digital Marketing creates well-structured URLs to make sure that it helps in search engine optimization.

Getting More Authoritative Backlinks

Despite several changes to Google’s search algorithm and ranking system, Google still considers backlinks to be a key ranking signal. Google recognizes backlinks as votes of confidence. Hike Digital Marketing builds high-quality backlinks that can improve the chances of ranking higher for target keywords.

Publishing Long-Form Content

Here is the truth, long-form content ranks better on Google. This claim is backed by several studies. A key finding in the research suggested that long-form articles (posts with 3000+ words) get 3x more traffic, 4x more shares, and 3.5x more backlinks than articles of average length (901-1200 words).